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PROJECT PROFILE: Jim Beam Distillery 8’x30’ Mural design and on-site installation Location: Clermont, Kentucky Project Type: Off-site design and development, On-site rendering in Kentucky Medium: Acrylic Paint The fine folks over at Jim Beam contacted Custom Chalk Studio looking to fill a large blank wall in their tasting room at their distillery in Clermont, Kentucky.  After several sketch and revision rounds we arrived at an approved layout and I made the trip to Kentucky to render the mural on-site.  The mural needed to look like chalk while remaining durable enough to withstand hundreds of daily visitors to the tasting room.  The entire mural was hand painted in acrylic paint and then textured by pouncing black acrylic paint back over the design to give it the look of chalk.  The negative space was scuffed up with a Scotch-Brite pad to drive home the chalkboard look.