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PROJECT PROFILE: Pearson Education Interactive Convention Mural Location: St Louis, Missouri: National Social Studies Conference. Agency: N/A Location: Saint Louis, MO Project Type: Off-site conference mural design, on-site rendering during event. Mediums: Permanent, chalk look. Pearson Eduction hired Custom Chalk Studio to travel to Saint Louis and be a part of their presentation for the annual Social Studies convention.  The entire booth design centered around the backdrop, an eight foot tall by thirty foot long chalkboard wall.  A plan was developed to render out the chalkboard art slowly over the two day convention, timing the rendering so that the entire board would be filled with art relating to social studies within a few hours of the event closing. Our artist interacted with booth visitors, answering questions about the art and in some cases included suggestions for illustrations from patrons into the final piece. The final layout was made interactive by including a blank space in the middle for patrons to stand in.  A thought bubble was added for them to answer the question: I Love Social Studies Because...  They filled in their answer and then had their picture taken to be tweeted live from the event. The entire board was drawn using a permanent medium that mimics the look of chalk but it smudge and moisture resistant. At the end of the show Pearson was able to dismantle this beast and truck it back to their offices for future display. Pearson Education on-site event mural rendering - We started with this basic message. Over the two day event the image slowly unfolded in stages, people came BACK to the booth to watch my progress. We made the booth space interactive, asking folks to answer the thought bubble question and pose for a twitter bound photo. I made sure to make myself available to booth visitors with questions, and even took photos with some. While we developed most of the layout before I arrived, we also took suggestions on illustrations from booth visitors. The art was developed in a sketchy style.  I used a permanent medium to allow Pearson to reuse the board later.